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ADVANTAGES OF TRADEMARK REGISTRATION IN THE UNITED STATES

In the United States, registration provides the following to a trademark owner:

  • constructive notice to others of ownership of the registered mark
  • a presumption of validity of the registration
  • a presumption of ownership
  • evidence of the exclusive right to use the registered mark in commerce in connection with the goods or services specified in the registration
  • establish the incontestability of rights in the registered mark
  • use the federal registration symbol ® with the mark
  • deposit copies of the registration with the United States Customs Service to prevent importation of goods bearing an infringing mark
  • the right to sue for counterfeiting of the registered mark and to obtain both civil and criminal penalties against counterfeiters
  • enhances defensive position in the event of a trademark challenge from a third party
  • the right to file corresponding applications in many additional countries.

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