ADVANTAGES OF TRADEMARK REGISTRATION IN THE UNITED STATES
In the United States, registration provides the following to a trademark owner:
- constructive notice to others of ownership of the registered mark
- a presumption of validity of the registration
- a presumption of ownership
- evidence of the exclusive right to use the registered mark in commerce in connection with the goods or services specified in the registration
- establish the incontestability of rights in the registered mark
- use the federal registration symbol ® with the mark
- deposit copies of the registration with the United States Customs Service to prevent importation of goods bearing an infringing mark
- the right to sue for counterfeiting of the registered mark and to obtain both civil and criminal penalties against counterfeiters
- enhances defensive position in the event of a trademark challenge from a third party
- the right to file corresponding applications in many additional countries.